It’s Friday and we’re getting down with some pizza!

It’s Friday and we’re getting down with some pizza!

This week at LooseKeys we got the chance to check out New York Fashion Week. 

This week at LooseKeys we got the chance to check out New York Fashion Week. 

What’s In My Bag?


I carry around everything I think I might ever need to use on a daily basis in my bag. I keep it in my bag at all times whether I’m traveling or not, I have my bag with me everyday on my bike commute into the office. For everyday use it may seem a bid overboard especially since I only work a mile or so from my house. I prefer to have everything I “might” ever need with me just in case I want it and that’s the same for when I’m traveling. I’ve been traveling a good deal lately so luckily my bag is pretty much already packed and ready to go at any given time. The common theme with all the gadgets in my bag is to always be prepared.

15’ MacBook

I tried using a smaller Macbook Air for awhile when I traveled but it never really worked out. Although the form factor was great, many times something would come up and I’d end up wishing I had the larger screen or computing power to handle it. This 15’ MacBook is also the same computer I work on when I’m at home or off working at a coffee shop. For the most part, the machine is lightweight and has everything I might ever need installed on it. Depending on where I’m working or if I’m traveling for work, I also may have my Wacom Intuos 3 with me but when you’re on and off planes, it’s a bit much.

iPad Mini

I recently picked up an iPad Mini for a few reasons. One was for Hearthstone and also because there is a good chance my phone will die and I’ll switch over to the iPad to keep up on email and manage my social media accounts. Having LTE on this device has really saved me a couple times. I’ll also pull it out for notes or shot lists if we’re on a shoot.

Nexus 7

Even with the iPad Mini I’m still a huge fan of my Nexus 7. I typically use this for reading the news and blog sites when I can find some wifi. Holding it for reading is much more comfortable than the iPad Mini. On the plane I’ll pull out the Nexus 7 to read comic books. I’ve been picking up a bunch of different comics and graphic novels on Comixology and I make sure this device stays synced with that.

iPhone 5s

Typically this device is in my pocket and is my go-to for everything. Of course when I’m traveling, I make sure I also have a battery backup for the phone handy but I don’t need that day to day.

Nintendo 3DS

The 3DS has been my go-to for mobile entertainment lately. It helps that Chas Fries and I started a podcast about mobile games so there is always something I’m playing as “homework” for the show. I also love to keep this in my bag for the random street pass features I might stumble on. I try to carry a couple extra games with me but I mainly stick to one like Pokemon. And then there’s the few games I’ve downloaded from the eStore like Shovel Knight and Azure Striker Gunvolt.


Sadly this doesn’t get used that often but when I do remember to pull it out either to listen to music in the hotel room or for a conference call a few of us might be on, it’s a handy device to have around.


Done with the internet for the day or if I’ve really been pulled into a new book, I have the kindle with me. Depending on the length of a flight and if I don’t just want to sleep, I’ll pull the kindle out for a good portion of the flight.

There are also some notebooks for doodles and notes, random cables, business cards and LooseKeys stickers. Yes, it’s a bit much to have with me everyday and some of these devices could me combined or replaced by the other but for me at this moment this is working and it’s not too crazy, heavy to lug around.

I’m gone for a couple days and the work at LooseKeys has really piled up.

I’m gone for a couple days and the work at LooseKeys has really piled up.

Turn your favorite customers into your own marketing machine.

Sign up your restaurant today at

Client: Stealz
Production Company: LooseKeys
Copywriter: Alice Oglethorpe
Creative Director: Brad Chmielewski
Illustration: Jake Williams
Animation: Jake Williams & Brad Chmielewski
Sound Design: Maeve Price
Voice Over: Jay Preston
Software: Adobe After Effects

I guess that’s what happens when I’m out of the office….

I guess that’s what happens when I’m out of the office….

We Are The Guardians Of LooseKeys!

We Are The Guardians Of LooseKeys!

Theres an entire world in your pocket. MobileX Labs helps you make the most of it.

Client: MobileX Labs
Production Company: LooseKeys
Creative Director: Brad Chmielewski
Illustration: Jake Williams
Animation: Jake WilliamsBrad Chmielewski
Voice Over: Griffin Burns
Software: Adobe After Effects

So Shiny!

I’m a bit jealous of the people that can stay reasonably focused all day when they are working on something. My focus is often all over the place, jumping from one project to another, dealing with clients and issues that arise. For the most part, that’s just the day to day tribulations of being the boss.

I can handle the split focus alright but for me the worst distraction is when new projects come in or when new ideas come to me. I love new ideas. They are shiny, exciting, and fun! I can’t wait to get started on new projects or ideas when they come in. Those old projects or jobs become boring in comparison to the shiny new jobs. I’ll often get obsessed about something new and everything else gets pushed to the side. Really this is the worst way to work and I’m doing my best to not get distracted by the shiny new stuff.

To really succeed and get things done, you have to stick to something, plug away at it and finish it before moving on. Good ideas take time. Great ideas take even more time.

Coming up with new ideas isn’t something I’m lacking but what I’m trying to do is ask myself “is this the best use of my time,” “could I finish something else rather than starting something new?” Typically the answer will always be yes, so an even better question is “Can I afford that time investment and will it impact what else I’m working on.” This allows me to jump on this new idea if everything else is in a good place and something else won’t suffer.

I’ll still get distracted often, that’s not going to stop but reigning it in is key. Also, I’m slowly learning how not to be pulled away towards that shiny new project until after my old projects are completed or I have the time to start something new and shiny.

You may have heard a lot about bitcoin in the news lately. But what exactly is bitcoin? Why does it matter and why should you care?

Production Company: LooseKeys
Creative Director: Brad Chmielewski
Illustration: Jake Williams
Animation: Jake Williams, Brad Chmielewski & Ethan Barnowsky
Sound Design: Maeve Price
Voice Over: Mike O’Brian
Software: Adobe After Effects

Is There A Roadmap?

I spend a good amount of time thinking about LooseKeys and the path the business is on. It’s the last thing that I think about before I go to bed and it has become the first thing I do when I wake up. Why? Because there isn’t a map for how this should go, there’s no manual that says, “on day 543 you do this to grow your business”. If there was a guidebook, I don’t think building LooseKeys would be quite as exciting. LooseKeys would be a tad boring if we were just copying and following what someone else did before us. We’re changing and adapting according to what situations, projects & clients require.

There are often forks in the road that lead us down a path that might seem ill-advised or difficult but as long as you are open to where that path may take you, there is no reason to give up and turn back.

In a recent Pokemon episode I watched, Ash Ketchum had a great line “A Pokemon master stays on course, no matter what the challenge.” It’s one of those lines that just rings true with me. We don’t need a map because where LooseKeys is going there are no roads. No, no in all seriousness there isn’t a roadmap because this is a new trail we are blazing and the adventure is just getting started. From the outside it can look like myself or the team made a wrong turn but really we’re just open to seeing what comes our way.

“Alice came to a fork in the road. ‘Which road do I take?’ she asked.
'Where do you want to go?' responded the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat, 'it doesn't matter.”

― Lewis Carroll, Alice in Wonderland

Last week at LooseKeys we released our 2014 show reel, well we’re back with another montage for you.

We thought it would be fun to put together a montage showing off some of the animated type the LooseKeys team has done over the years. Thanks Maeve Price for putting this together!

A 2014 montage of LooseKeys latest explainer and demo video work.

This week at LooseKeys bot Jake and Ethan head off for vacation and leave me behind to watch over the LooseKeys office. Have fun guys!

This week at LooseKeys bot Jake and Ethan head off for vacation and leave me behind to watch over the LooseKeys office. Have fun guys!

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