So Shiny!

I’m a bit jealous of the people that can stay reasonably focused all day when they are working on something. My focus is often all over the place, jumping from one project to another, dealing with clients and issues that arise. For the most part, that’s just the day to day tribulations of being the boss.

I can handle the split focus alright but for me the worst distraction is when new projects come in or when new ideas come to me. I love new ideas. They are shiny, exciting, and fun! I can’t wait to get started on new projects or ideas when they come in. Those old projects or jobs become boring in comparison to the shiny new jobs. I’ll often get obsessed about something new and everything else gets pushed to the side. Really this is the worst way to work and I’m doing my best to not get distracted by the shiny new stuff.

To really succeed and get things done, you have to stick to something, plug away at it and finish it before moving on. Good ideas take time. Great ideas take even more time.

Coming up with new ideas isn’t something I’m lacking but what I’m trying to do is ask myself “is this the best use of my time,” “could I finish something else rather than starting something new?” Typically the answer will always be yes, so an even better question is “Can I afford that time investment and will it impact what else I’m working on.” This allows me to jump on this new idea if everything else is in a good place and something else won’t suffer.

I’ll still get distracted often, that’s not going to stop but reigning it in is key. Also, I’m slowly learning how not to be pulled away towards that shiny new project until after my old projects are completed or I have the time to start something new and shiny.

You may have heard a lot about bitcoin in the news lately. But what exactly is bitcoin? Why does it matter and why should you care?

Production Company: LooseKeys
Creative Director: Brad Chmielewski
Illustration: Jake Williams
Animation: Jake Williams, Brad Chmielewski & Ethan Barnowsky
Sound Design: Maeve Price
Voice Over: Mike O’Brian
Software: Adobe After Effects

Is There A Roadmap?

I spend a good amount of time thinking about LooseKeys and the path the business is on. It’s the last thing that I think about before I go to bed and it has become the first thing I do when I wake up. Why? Because there isn’t a map for how this should go, there’s no manual that says, “on day 543 you do this to grow your business”. If there was a guidebook, I don’t think building LooseKeys would be quite as exciting. LooseKeys would be a tad boring if we were just copying and following what someone else did before us. We’re changing and adapting according to what situations, projects & clients require.

There are often forks in the road that lead us down a path that might seem ill-advised or difficult but as long as you are open to where that path may take you, there is no reason to give up and turn back.

In a recent Pokemon episode I watched, Ash Ketchum had a great line “A Pokemon master stays on course, no matter what the challenge.” It’s one of those lines that just rings true with me. We don’t need a map because where LooseKeys is going there are no roads. No, no in all seriousness there isn’t a roadmap because this is a new trail we are blazing and the adventure is just getting started. From the outside it can look like myself or the team made a wrong turn but really we’re just open to seeing what comes our way.

“Alice came to a fork in the road. ‘Which road do I take?’ she asked.
'Where do you want to go?' responded the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat, 'it doesn't matter.”

― Lewis Carroll, Alice in Wonderland

Last week at LooseKeys we released our 2014 show reel, well we’re back with another montage for you.

We thought it would be fun to put together a montage showing off some of the animated type the LooseKeys team has done over the years. Thanks Maeve Price for putting this together!

A 2014 montage of LooseKeys latest explainer and demo video work.

This week at LooseKeys bot Jake and Ethan head off for vacation and leave me behind to watch over the LooseKeys office. Have fun guys!

This week at LooseKeys bot Jake and Ethan head off for vacation and leave me behind to watch over the LooseKeys office. Have fun guys!

CamScanner is intelligent solution for document management on all devices, starting from capturing information precisely to storing, sharing, annotating and managing documents for different purposes.

Client: Intsig
Production Company: LooseKeys
Producer: Maeve Price & Brad Chmielewski
Director: Sergio Salgado
Creative Director: Brad Chmielewski
Animation: Brad ChmielewskiJake Williams & Ethan Barnowsky
Editor: Maeve Price
Voice Over: Melissa Bagwell
Talent: Taylor Martin

By using C4C, you’re guaranteeing that you’ll keep staying relevant, finding new followers, and growing your brand.

Client: C4C
Production Company: LooseKeys
Copywriter: Alice Oglethorpe
Creative Director: Brad Chmielewski
Illustration: Jake WilliamsBrad Chmielewski
Animation: Ethan Barnowsky
Sound Design: Maeve Price
Voice Over: Brad Ziffer
Software: Adobe After Effects

Was pretty excited to head down to Austin with the LooseKeys team this weekend for a shoot but sadly our shoot got canceled. 

Was pretty excited to head down to Austin with the LooseKeys team this weekend for a shoot but sadly our shoot got canceled. 

New LooseKeys Stickers!

New LooseKeys Stickers!

The Authorization Process Manager is an add-on solution developed by Ciber. It targets SAP customers who support the authorization role life cycle and are experiencing the traditional challenges that come with it.

Client: Ciber
Production Company: LooseKeys
Copywriter: Alice Oglethorpe
Creative Director: Brad Chmielewski
Illustration: Jake Williams
Animation: Ethan Barnowsky
Sound Design: Maeve Price
Voice Over: Shelly Bonner
Software: Adobe After Effects

Guess it’s really no surprise we’re celebrating National Donut Day at LooseKeys. 

Guess it’s really no surprise we’re celebrating National Donut Day at LooseKeys

Video Previews In The Apple App Store!

As someone who runs a company that specializes in short videos for companies, this is one of the most under reported announcements at WWDC and the one I’m most excited to see. We’ve seen how important video is to Kickstarter campaigns so it’s no surprise Apple is going to now allow developers to post short videos of apps to the App Store. It’s just a surprise it’s taken this long. Currently the Google Play Store allows you to have a YouTube video included as one of your preview images for your app. For me this video is much more helpful and is often a deciding factor in what I install on my Nexus.  

Over the last couple years at LooseKeys we’ve done several videos that have been included in the Google Play Store and they have proven very successful, especially our video for CamScanner; it’s been played almost 2 million times. 

We’ve also done Google Play Store videos for Pins, Homefinder & Lemon, just to name a few.

Video is an important tool that many developers are already using and I’m looking forward to seeing more video in the Apple App store. I’m also looking forward to being the studio that helps make that happen. If you’re looking for a video, head over to LooseKeys.tv and reach out

Being a 4 day workweek I really feel like we came up short this week at LooseKeys.

Being a 4 day workweek I really feel like we came up short this week at LooseKeys.

This week at LooseKeys it’s been all about Chicago Craft Beer Week.

This week at LooseKeys it’s been all about Chicago Craft Beer Week.

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