I spend a good amount of time thinking about LooseKeys and the path the business is on. It’s the last thing that I think about before I go to bed and it has become the first thing I do when I wake up. Why? Because there isn’t a map for how this should go, there’s no manual that says, “on day 543 you do this to grow your business”. If there was a guidebook, I don’t think building LooseKeys would be quite as exciting. LooseKeys would be a tad boring if we were just copying and following what someone else did before us. We’re changing and adapting according to what situations, projects & clients require.
There are often forks in the road that lead us down a path that might seem ill-advised or difficult but as long as you are open to where that path may take you, there is no reason to give up and turn back.
In a recent Pokemon episode I watched, Ash Ketchum had a great line “A Pokemon master stays on course, no matter what the challenge.” It’s one of those lines that just rings true with me. We don’t need a map because where LooseKeys is going there are no roads. No, no in all seriousness there isn’t a roadmap because this is a new trail we are blazing and the adventure is just getting started. From the outside it can look like myself or the team made a wrong turn but really we’re just open to seeing what comes our way.
“Alice came to a fork in the road. ‘Which road do I take?’ she asked.
'Where do you want to go?' responded the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat, 'it doesn't matter.”
― Lewis Carroll, Alice in Wonderland