Some brands and products are easy to make entertaining and others can be more of a struggle. You can have a lot of fun working on a commercial for a children’s show, a music video or a zombie themed explainer video. However, every project you work on isn’t always going to be fun or extremely compelling to watch. I know as hard as I try at LooseKeys, sometimes you have to bite the bullet and take on a job that isn’t going to make it into the portfolio. There are some projects like training videos or healthcare pieces where its hard to figure out a way to make them interesting. It can be a challenge to figure out what to add to a video that has a serious tone or subject matter that will make the client and viewer take notice or be excited. I’d say its even harder then trying to simplify a complicated subject which is something we do all the time at LooseKeys It’s my thought that every video has room for a couple smiles or at least a couple fun or interesting moments. Most of the clients understand this and really do appreciate it when you make the extra effort on their project. Not every project will be fun or interesting all the time but we try our hardest to come up with new and creative ways to entertain those who take the time to watch.