You hear people say it all the time “if it ain’t broke, don’t fix it.” That seems like such a copout, is that really the best way to run a business? Especially if you’re trying to innovate. Personally it seems backwards to me… how are you going to move your company and our collective culture forward if you’re always just going with what works. Shouldn’t you be pushing yourself and your business? Otherwise that mentality can stand in the way of progress. And at some point you’ll get left behind.
LooseKeys wants to work with the businesses that are pushing our culture forward. The ones that would rather break something to make it even better. A business that sees something that is commonplace and widely used like… socks and then tries to figure out how to make it even better. Nothing is ever perfect, there is always a way it can be improved on. Everything can be made better, if its an animation, socks or getting deals on goods and services. So stop worrying about if it’s broke and not why not just think about how you can fix it and make it even better.