This past week was a bit crazy… Monday afternoon I told Jake that we needed to finish two videos by the end of day Friday. Both these videos had live action elements that had been shot the week before, we just need to add graphics and do clean up to all the shots. The videos each were roughly 2 minutes in length and required a good amount of compositing. I think if someone told me I had a week to get all this done, I may have laughed in their face. But Jake said ok and asked where to start. With that deadline hanging over our heads, we got to work.
Most of the videos we work on don’t really have a hard deadline, we work on the video till it’s done. Sometimes there are launch days that we’re trying to hit but they usually aren’t too crazy of a turnaround. I know our abilities and what we can take on and accomplish so we don’t usually find ourselves in a situation where we are freaking out about deadlines. The opened ended deadline or no deadline is great but sometimes if you really want the work to get done you have to set a deadline. That extra push is often just what you need.
Basically we had two days to work on each video and then Friday for any final tweaks. Yeah, that’s a fast turn around. Just like in school when you have a paper due the next day and you haven’t started it, you let that stress fuel you and you get it done. You have to get it done otherwise you’re going to fail and in this case if we didn’t do well, we wouldn’t get paid but we’d also burn a bridge and disappoint a client.
Because of that deadline, it forced us to work harder, smarter and well faster. We didn’t have time to screw around; no checking YouTube or getting lost on wikipedia. If After Effects or Cinema 4D wasn’t rendering then we better be animating. You might be surprised to hear there were no sleepless nights either. Typically we worked from 9 am - 1:00 AM which if you know me is my typical work schedule anyway.
Right now we’re doing some final changes that the clients had but they loved the videos and I’m really happy with the result as well.