I’m a strong proponent of consuming alcohol to fuel your creativity, especially if it’s craft beer. I’ve had some of my best ideas when I’m out having a beer with friends. I probably even came up with the idea for this blog post while drinking and of course, I’m having a beer while writing it. So excuse any typo’s… it’s the alcohol’s fault.
At LooseKeys we’ll occasionally work at a bar like The Map Room during the week and knock back a couple beers while working. This is especially useful when we’re brainstorming ideas for storyboards or coming up with new characters. The alcohol helps you be a little more free with your ideas and maybe think a little unconventionally.
I think this was one of the reasons we saw so many ad folks drink at work on Mad Men. I mean besides it being the 60s, I’m sure the alcohol helped with creativity in advertising.
Jennifer Wiley, Ph.D. says that when it comes to puzzles or “out of the box” tasks, relaxation and flexibility—what you’re feeling after a few drinks—can spark creativity.
When you get stuck creatively, think about grabbing a beer and sitting back, relaxing and just mulling over the problem. It can help your mind from working overtime, over-analyzing the problem.
The Federation of Associations in Behavioral & Brain Science conducted a study. They explained that the alcohol helped study participants access remote ideas, ideas that developed through association not linear analysis. Linear reasoning can keep people focused on ideas they think are important but really aren’t.
We’ve seen alcohol fuel a number of great internet shows over the years like Gary Vanderchuck’s Wine Library TV, My Drunk Kitchen and even that killer craft beer podcast known internationally as the Hop Cast. The effects of alcohol on creativity has been explored numerous times by the folks at Drinking and Writing.
So grab a beer and see what you can come up with. There’s a fine line that you can cross from creative ideas to passed out drunk. But in the end all you can say is; Thank you, alcohol.