One thing that I quickly learned after starting my own business was that you have to start small, you can think and dream big but it has to start somewhere. Just because you think you and your team can do better work than that commerial you saw on TV, doesn’t mean you’ll get to do that work. Just because you can do the work doesn’t mean you will do the work.
You’re not going to score that big client or nab those huge budgets when you first start your business. I think that’s what a lot of students or younger people realize quickly when they start out. I know I wanted to believe when I first got out of school that if I grabbed a project with Nike or Google, either on my own or working with a studio then I’d be set. But I had a lot to learn… and at the time I didn’t even realize that. By starting small you learn about your business, yourself and you get better.
If I didn’t start LooseKeys small I wouldn’t of been able to learn how to manage people efficiently. Not sure if I could of handled a team of four starting out, but a team of two I understood. Being small allowed me to take risks and test new ideas, something that’s harder to do when you’re big and worried about making sure every piece of the machine is moving correctly. At some point you’ll add people and get those bigger jobs which is what I see happening now at LooseKeys It’s not a straight climb up by any means but sort of feels like a game of shoots and ladders. I’m working my way up and soon this small team will be a small army.