You still don’t have that blog up and going? Why not? It’s not like it’s 1998 and blogs are this hot new thing.
Are you afraid no one is going to read it? You shouldn’t worry about who reads or doesn’t read it, blogs are really about what YOU want to produce. I think most people read and look at personal or business blogs to find an off the cuff or personal perspective on a topic that their passionate about.
For the most part, I blog for myself. I’m not concerned that people won’t read it. I’m writing and sharing because I want to create this content regardless of how many readers show up. More or less it would be the same content if it’s 100 readers or 100,000 readers.
Getting these ideas help me get better at my job and hopefully inspire or help someone else. I might have an image I’m proud of or an idea in my head about my work or life that I need to get down. If I’m having these struggles or questions it’s very likely there are others having these same thoughts. If they are having them at the same time I am or years later, they can read about how I handled it. Blogs have a long lasting shelf life, they exist on the internet until you decide to remove them. Which makes it a great marketing tool for yourself and your business if you are writing valuable content. Plus, writing and creating content for a blog keeps you creative and your mind active.
So the answer to “Why Blog?” is “Why Not?”