There are always going to be competitors to your business; no business is the one and only out there. AT&T is going to have Verizon to battle, Pepsi is going to have CocaCola and you’re going to have someone else out there trying to muscle in on your customers. At LooseKeys we’re aware of all the new kids on the block but we can’t let every new business who thinks they can make explainer videos stop us from doing what we’re good at and love doing. We have to stay focused and not be run off track by someone else. In general, we try to concentrate on helping our clients tell their story in the best way we know how. Making sure we put together a great video that tells our clients story and a product that they are happy with and excited to share. If we did our job right, we had a lot of fun making the video and the end product is a creative video that the client and us are happy with. Staying focused on making great work and keeping clients and the team happy is at the core of LooseKeys success. Those other guys will come and go, we’re successful because we stay focused on those elements that make us a great company and not what the other guys are doing.