I know the word “Infotainment” isn’t new, it’s been around for 30 years or so but the other day Maeve reminded me of it and got me thinking about the Hop Cast and other internet programming. Hop Cast is infotainment right? Ken and I try to provide information and at the same time attempt to entertain. But the word infotainment get’s a bad rap. Mainly because it’s associated with the de-evolution of news programming, often applying to the lowest common denominator. These type of stories are often focused on celebrity, puff pieces, or sensationalized instead of fact based and serious. Really this is just soft news or tabloid news.
Does infotainment have to apply to news?
To answer my own question I don’t think so, but I believe we need a new word. We have talk radio for well radio shows, but we need something that can be applied to video media and podcasts that aren’t strictly news. Media that is informative and also entertaining. Or can we take back the word infotainment and have it mean something good?
Cause we produce some damn fine infotainment!