Last week Instagram (er well, Facebook) announced video for Instagram. Instagram is the popular photo sharing application Facebook paid a billion dollars for over a year ago. Everyone’s been wondering for awhile who was going to be the Instagram for video. Now we know, it’s Instagram There are a number of speculations as to why they added video, was it a response to Twitter’s Vine or have they been seeing the demand for video rising. I don’t believe they’re thinking about the users, I believe they are trying to figure out how to serve us more ads. And you know a 15 second video ad is perfect. We’re pretty accustom to 30 second ads on TV or hulu and we have 15 second preloads on YouTube. With advertisements, Facebook can show investors that the billion dollar price tag was well worth it.
As a user I’m really not looking forward to this, but as a content creator I couldn’t be more excited. I’m all for the possibility of creating more online ad content for businesses who will be advertising on Instagram With such a large user base on Facebook & Instagram it can be a great way to get eyes on your product or service. Making a 15 second video ad or even 6 second ads for Vine has some definite potential and the first company to do it right is going to lead the way. You’re going to have to make unique and original content for this medium, you can’t just repurpose the same ads that are being used on TV.
I’m all for LooseKeys working with companies to promote their products and services on Instagram; I think we can definitely use our talents to create something fun and memorable in 15 seconds or less.