“Change is the law of life. And those who look only to the past or the present are certain to miss the future.”
John F. Kennedy
If you’re part of the motion graphics field or any technology driven field you know that change is constantly happening. You have no control over it and it can’t be stopped. New software is released, faster computers become available, new techniques are discovered, and jobs are moved and downsized. One thing that you can always count on is that each day is going to be different and that things are not going to get stale or remain the same. You can try to resist them and ultimately you will fall behind and be tossed aside like yesterday’s leftovers. Once you are no longer innovating and growing you become disposable. The best practice is for you to embrace these changes that are happening with welcome arms. Don’t resist, instead cooperate with change, adapt to change, and benefit from change. Knowing that you can be ready for it and embrace it when it happens.
One of the problems I see occur when doing design work is that you become set in a style or technique. Once this happens it becomes harder to change because it’s easier to just stay the same. There’s a part of the human mind that is often referred to as the “lizard brain,” Seth Godin, talks about this extensively in his books. The lizard brain is concerned with survival; it likes the tried and true, so it’s likely to pipe up when you’re presented with a challenge or change, flooding you with adrenaline warnings of “Danger!” as you veer off course. The lizard brain doesn’t want you to change, it wants to take the easy way out. You must learn how to resist the call of “lizard brain,” and try something new.
But change isn’t all about huge moves it’s also about learning. As I’ve said before it’s important to keep learning. Personally I like to be challenged when working. If it’s too easy then it’s not going to be fun and I’m not learning. The challenge of change drives me. If you want to stay ahead of your competition you must change. Think about it if you learn one new trick or technique a day or even a week your skill level has changed. You are that much better then the person who hasn’t changed. I recently just finished Tony Hsieh book Delivering Happiness and I really liked Zappos’ second core value: Embrace and Drive Change. The word embrace suggests not only that you are ready for change but you look forward to it. There is no time like now to explore what it is that you really like or want to do. Change keeps us fresh and energized. Experience change as an opportunity for creative growth and new experiences. The ones that embrace and drive change are the ones that move ahead and become leaders in the field.