There was a great quote from Ron Swanson on the latest episode of Parks and Recreation that really struck a cord with me. “Never half-ass two things, whole-ass one thing.” That was pretty much the precise reason I left Daily Planet Productions ltd. and went off on my own to build LooseKeys. I tried for almost a year to work my “day job” and build a business on the side. At some point I began to notice my work and quality slipping on both sides. I had to make the choice as to which one I wanted to “whole ass”. The choice for me was hard but pretty clear, I needed to go off on my own and build LooseKeys. If you’re not 100% behind what you’re doing then you’ll never know what it can be or become. Building slow and on the side seems great but at some point you have to make the choice. You just can’t do both and expect there not to be any mistakes, you’re kidding yourself. Make a choice and decide what your going to “whole-ass”.