It seems like every startup has a video on their site demo-ing or explaining their service. But are they getting watched? At the rate I skip through commercials on TV, I often wonder if anyone is watching these product commercials or explainer videos online.
The best part about this type of online content is that you know that people are watching. The video I worked on for CamScanner was viewed over 30,000 times in a week on YouTube and when the folks at Resultly posted their video on YouTube it was played over 8,000 times in a single day. That’s just a couple examples but I’m not sure how well these two videos were promoted by the businesses. So someone is watching and that’s good for me since this is mainly the sort of content I’m creating and I’d be out of business if all of a sudden people stopped watching video online.
An explainer or demo video for a service is different than a commercial. The goal of a commercial is typically brand awareness or to sell. Plus a commercial is getting in the way of what I really want to watch.
An explainer video is there to educate and convert viewers. It’s a bit more passive than a commercial you were forced to watch. With an explainer video, you likely came across the site or video while searching for a way to do something or solve an issue. The viewer already knows they need this and now it’s time to convince them yours is the best.
They are going to take the time to understand clearly what it is you do and that plays into the quality of the site, your videos and your team.
85% more likely to buy than people who don’t view videos. Even if that number was only 50%, wouldn’t you spend the money on a video? That’s 50% more users that are likely to sign up & buy.
The more you can educate your consumer on who you are, what you do and why to choose you, the better off you’ll be.