I’ve been having the feeling of déjà vu this past month. At LooseKeys we’ve been working on making the same video again… well not exactly the same video. I know last month I mentioned that a client wasn’t happy and we were re-doing the video to make sure they loved the video we were giving them. This challenge was a bit different.
Recently I was approached by a business who was a competitor of another company that LooseKeys created a video for.
I went back and forth on this for a bit, wondering if we should take it on. The original video we did was now public and had been for months, that’s how this new potential client found us. So there weren’t any issues with an NDA or giving away information about the business. Even when I do sign an NDA I know very little of how the business is being run. So right there, I wasn’t concerned that if I took on this new client I would be giving away any information about my other one.
For me I didn’t see this as being any different than doing a commercial for McDonalds and then next month doing one for Burger King. Both businesses approached me and LooseKeys because of our skills with explaining a complicated subject in a simple manner.
Instead I saw this new project as a challenge. How could we make a video for a similar company but do it differently… this is the same question I think about when someone asks me to make them the Groupon video. Although I would have no trouble executing the same illustration and animation in the Groupon video since I did the original ones, I don’t want to repeat myself and make the same video twice. That doesn’t challenge me creatively. For me I try to figure out how I can deliver something different. Something better, something all it’s own that stands out.
Knowing that there are many explainer video businesses out there, I had a feeling that if I didn’t take on the project then this company would likely hire someone else and that company would just make a carbon copy of my original video and just swap out the logo. I’m sure there is someone who would have no trouble in just getting paid and be happy that they won’t have to think about the animation or script. Like I said, I saw this as a challenge. I wanted to make sure this was a video I was proud to show off and add to the LooseKeys portfolio. I know every project can’t be a winner but I try to make sure it’s something I’m proud of and that there’s something different or unique in every video.
So everyone at LooseKeys put their heads together and re-worked the script and came up with a new design that pulled from the other video for inspiration but stood on its own. We then animated the new video without trying to be influenced by the original and overall we put together something that we were very happy with. Because the subject matter is so similar, when you see the two videos next to each other they do look like brother and sister but this isn’t a video we’re just going to hide under the rug. As soon as we have the ok, I’ll be posting the video.