By now most of us have heard the term K.I.S.S. (Keep It Simple Stupid). It’s something I try to think about with every explainer video and piece of art I’m working on. It’s easy to get caught up in adding too much but you need to step back and figure out what’s the most important.
When I work with clients on a video I try to remind them that what they think might be an important feature, is something the new user might not care about right now. Bogging down a video with tons of features is only going to turn away your customers. The goal of a great explainer video is to simply explain your service and get the new user to sign up. Once they have signed up and started using your amazing service is when you overwhelm them with all those great features and reassure them that they made the right choice.
The average teacher explains complexity; the gifted teacher reveals simplicity. - Robert Brault
Your introduction video needs to grab their attention. It needs to show them just enough of how your service makes their life better and easier. They need to see themselves using your service in their life, when they can discover for themselves how your service can make their life easier is when they are going to sign up.
Challenge yourself to keep it simple; too many details will only get in the way of telling a great story.