There are new businesses and services popping up left and right and every one of them is after a piece of your business. You might think you have nothing to worry about since you’re the established business; the one clients know and can trust. We’ve seen the old school guys fall time and time again because the new kids on the block can offer something they don’t. Whether it’s a cheaper price, better customer service, or just being a nice guy. Knowing this is going to happen you need to think about how you can stay ahead of those other guys. To maintain a successful business you need to always make sure you’re making your clients feel better than your competitor does.
For the most part price is the one everyone gets beat up on the most. I can’t even count the number of times I’ve been asked to lower my price because a competitor was willing to do it for cheaper. You’ll never win the price game, it’s a race to the bottom where you go broke doing what you love. Instead figure out how you can make your customers or clients feel better about spending more for your service. Whether it’s your attention to detail, your 24 /7 support or just your great attitude. By giving them something the other guy can’t, you won’t have to worry about them jumping ship and leaving you.