Where you work says a lot about you and your business. It’s part of your story and helps to set the stage for the work you will be doing. I try to make sure we have the right stage set with LooseKeys. At LooseKeys what we need to happen in the “office” changes all the time. This is why you see us rolling into different coffee shops, bars and co-working spaces all the time. Sometimes we need a focused quiet location to work in, other times we need a place that we can grab a beer and brainstorm new ideas and experiment. This freedom to work wherever we like is pretty appealing and I often have people say they want to work with us or wish they could do something similar. These people say this because they know how important the space you’re working in is and how quickly working in an uninspired space can become boring and stifle creativity. By keeping our working environment fresh and open, it allows everyone to work where they can feel the most creative.