Just like a good audio recording, a good background music track can bring life to your video. It helps set the tone and the mood. For most of the videos I work on, music is something we add at the end of the production process to help drive the story forward. Depending on your project, music can help dictate where to cut and how to edit. For that reason, you might want to start thinking about the music earlier in the project. You can look at audiojungle.net, killertracks.com or even istock.com to find and license a track that supports your project.
If you have a decent amount of money to spend on your project, getting a custom track made for your production is always great. I’m sure a quick search will turn up a dozen audio houses in your city. That option is often out of reach for a lot of projects and that’s why something like audiojungle.net can allow you to find a track that will help bring your project to life while staying within budget.