Jake, Maeve and I have been pushing out the videos over here at LooseKeys. About one a week seems to be our average. A lot of these videos have a similar goal to explain an app or a new service in a simple fashion. Since there are similarities in the videos, it’s easy to get in a rut and just keep doing the same style or techniques. I would never want to be rolling out the same predictable video week after week, just because it’s easy. That’s why I try to make sure every video LooseKeys puts out has a unique look and that it’s not just a rip-off of our last video because that’s what the client wanted.
Once we’ve done something and people like it they always want something similar, which is great, it means we’re making something people like. If clients like it, that means other people start copying us which means it’s time for us to take it one step further and try something new.
This last week Jake and I built a couple nice 3D transitions into some of the videos we’re working on. We showed them to another friend and I made the mistake of saying that we were bored and wanted to try something new. I used the wrong word, being bored wasn’t the right answer and wasn’t the reason we built those elements for the videos. A simple cut would have been just as effective in telling the story but that would of been the easy route; the path anyone could’ve done. We need to create and to grow and if we just churn out the same videos week after week, its not fulfilling to us as creative storytellers. It wasn’t boredom that made us create those transitions, it was a desire to push ourselves and to explore something new.
LooseKeys isn’t being hired to take the easy route, we’re here to tell a great story in an innovative way that makes each video stand out.