Good audio can really make a production shine and bad audio can destroy it. At the same time, good audio can’t make a bad production better but it will make even the best visually impressive video seem unprofessional. You’d be amazed how big a difference clear, crisp audio will make in your production. If the audio is good, the audience won’t even notice it. But if there are crackles, hums, pops, or if it has bad audio levels, this will distract in some way and the audience will perceive it. Just like great visual effects, the good ones only help to improve the story without making you think twice about them. Now, we all can’t have a Morgan Freeman like golden voice that sounds good reading everything so you’ll need to hire a professional voiceover talent for your video. The site I use most often is voices.com, it’s an online marketplace that connects you with professional voice over talents. You can upload your script to the site and you’ll hear back and get auditions from a number of talented people in a short amount of time. There is also voice123.com, which is a great resource if you don’t want to use voices.com. With both these options featuring talent at a reasonable rate, there is no reason to not make sure your video sounds as great as it looks.