Building a business that is synonymous with one thing is quite an endeavor and takes a lot to accomplish. Zappos did it with customer service and Apple has done it with design. It can be tricky figuring out what your one thing might be. Maybe its the service, the product or the amazing experience. I know what we do at LooseKeys; helping to tell business and brand stories through simple and creative videos. I want the customers and clients to walk away happy they have an amazing video. With that comes great communication, creative illustration, animation and a product we’re all happy and excited to show off. It’s often hard to realize how all those pieces play a part in that one thing you’re known for but when you concentrate on accomplishing that one thing it helps keep you focused and on target.