I have the opportunity to work with a lot of great businesses and startups. It’s incredible to see how many amazing ideas people have and how many of them take off. Sometimes they grow into huge giants like Groupon.
Being part of Groupon before it took off is really neat to look back on. At the time, it was just another job. Daily Planet Productions ltd. was asked to create a series of videos that explained to other businesses how Groupon worked, I was one of the designers who created those videos. We had no idea how valuable those videos would be to Groupon and other businesses. Those videos helped the business grow and so did the need for these explainer videos. Explainer videos have now become an important element for startups to get their message across.
When I work on new videos with LooseKeys, it’s always great to see one of the brands I built a video for thrive and become successful. When you play an important role in the beginning stages of a company, you can’t help but root for that company and be happy for their success. When their business does well, that also means more people are going to see your video. I’ve seen this happen first hand with a couple videos I’ve done lately. Both Lemon and Belly are services I’m a huge fan of and they’ve recently taken off. Since they’re becoming more well known, more people have seen the videos I’ve done for these companies. Which in turn, helps the LooseKeys name get out there even more, helping people become exposed to the work we do. And that leads to more work for LooseKeys and more opportunities to create videos for new and innovative businesses.