It only takes a few minutes to look someone up on LinkedIn or Twitter and find out what their business does and what they’ve been up to. When you go into any meeting unprepared, especially one where you’re meeting a new client or business, you come off unprofessional. These meetings can take longer and are less productive because you have to go over a lot of information and general chit chat that could have been taken care of on your own time. I’ve had a lot of different meetings with people over the years and the people that I remember and have the best meetings with are the ones where we both know a little about each other before starting the meeting. We’re able to ask better questions and get specifics on projects versus the general elevator chit chat you might have with someone else.
It’s not hard to prepare for your meetings, take 30 minutes the night before and just see what you can find out. You might be surprised at how much you have to talk about with this person, once you learn a little bit about them.