Sitting at your desk or even worse your cubical for 6 - 10 hours a day is enough to break the most positive spirits. I know I don’t do my best work when I’m stuck eating lunch at my desk in a windowless office. That’s why I try to make time to play in the middle of the day. “Play” covers a lot, but really it’s anything that isn’t work. If it’s going out to lunch, getting coffee from the coffee shop a couple blocks away, an afternoon movie, hitting the gym during lunch or even going to the park and flying a kite. Just getting away from your desk for 30 minutes or an hour will allow you to come back with new energy and new creative juice. So play in the middle of the day and enjoy life, it’s the only chance you’ll get.
Week 128 of Type Tuesday. Each week I try and share five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
We need deadlines to get work done so I’m not saying we should get rid of deadlines all together. But I believe we should get ride of those hard deadlines we set. For instance, telling someone “I’ll have that for you at 1 PM on Wednesday” or “5 PM on Friday”. You now made yourself two deadlines, you have to have whatever you’re working done on that day but also at that time. Those sort of things are going to drive you crazy and just make you stress out. If you aren’t able to hit that 1 PM deadline you are going to have to email the client and let them know when its coming. Why couldn’t you have just told them to look for it in the afternoon on Wednesday? You would of saved the stress and avoided wasting your time having to send that email. I personally try and set much more relaxed deadlines; that’s one of the luxuries I have working for myself. I spent years living with hard deadlines. Clients emailing and calling every 15 minutes because they needed a spot by a certain time so it would air for broadcast the next day. I knew that wasn’t how I wanted to run my business. Instead I say, “I’ll have that for you by the end of the week or end of day”. It makes for a lower stress level since “end of the day” means different things to everyone and I’m not setting arbitrary times since I know most of my clients are in different time zones anyway.
Week 127 of Type Tuesday. Each week I try and share five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
I’ve talked about or rather joked about getting swag or schwag for LooseKeys before. Maybe some t-shirts, pint glasses or iPhone cases. But I’ve never bought any of these because I know they are really just a waste of money. None of my clients want a LooseKeys shirt, the only people that would wear one are myself, maybe some friends and the shirts probably wouldn’t be worn often. So in that case the whole point of swag as a marketing tool to remind clients about me is missed. A useful piece of swag would be something that serves as a constant reminder of a company; perhaps a coffee cup that could sit on someone’s desk everyday. If your logo is on that cup, the customer is continuously exposed to that logo in a neutral setting. Over time, hopefully they will grow favorable towards it and be more likely to call you rather than a competitor. But really I don’t see that happening. This isn’t the 1950’s; a list of competitors, their prices, ratings and recommendations are just a few clicks away online.
I think Mark Cuban said is perfectly “if you really think people are going to wear your branded polo when they’re out and about, you are mistaken and have no idea how to spend your money.”
How about using that money to train yourself on new technology or buying updated equipment. I bet a new computer or some extra RAM in that computer would help you a lot more then a box of umbrellas with your logo on them.
If you really want to have a giveaway for an event or conference, be creative and unique. Don’t go through the catalog and just find stuff to stick your logo on. If it’s not something unique that has that same creative spirit as your company and people who work there, then don’t do it just for the sake of doing it. It’s a waste of resources and time. Daily Planet ltd. has the right idea, they do swag and giveaways well. They often do hand screened t-shirts usually without the Daily Planet ltd. logo on them. The designs are always fantastic, showing off the talented creative team and giving clients something they are happy to wear.
The only thing I’ve given out for LooseKeys as of right now is stickers. I enjoy stickers and always had them growing up; my skateboard deck was covered in them at one point. So the stickers are a part of me and the culture at LooseKeys. They are inexpensive and easy to carry around. Hopefully the people I give them to have a place to stick ‘em near where they work. But if not I have a neat sticker that I’d be happy putting up someplace.
If you really feel like you want swag for your company then get creative and personal with your swag but if you can’t do that then maybe you should just spend your money on something better.