Week 105 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
One of the best ways I know to make sure people are properly thanked in this business is to make sure I give them credit in any of the videos that I work on and release with others. Sure most designers I know don’t live for credit or awards but they know its a huge honor and compliment to receive one. They also take issue if someone posts a video and doesn’t mention that they worked on it. It not only makes you feel a little let down that you weren’t included but then you wonder why weren’t you mentioned. Was your contribution to the project not respected or liked? I’ve been working tirelessly to get LooseKeys off the ground. Long nights and weekends, which isn’t a surprise for the motion graphics industry or for someone starting a new business. But there is no way I could have done what I’ve done by myself. The people that I have hired or just freely lent a hand, I’d like to thank everyday. By making sure I credit them on a project I’m able to help them out too. I know they are freelancing and they rely on other people seeing the work they have done and hiring them based on it. It does me no good in the long run to hide who is working for me or with me. But crediting everyone publicly has created a double edge sword. This is a business and there is competition in this industry and when I credit everyone who’s worked for me that means the competition knows who I’ve hired. They can and will try to get the people who have worked for me to work for them.
Even with the possibility of the competition snaking away my badass mograph friends and colleagues, I still think it’s a better business practice and really just the nice thing to do, to give credit where it’s do.
Simple, clean and fun was the main goal of this demo video. It was important to show that trying new beers should be a fun and a social activity even if you can’t be out with friends. Too often the “beer snob” can scare people away from craft beer and the experience. The purpose of this video and Untappd is to get as many people trying new brews and recommending them to friends. Because we all know the best recommendations come from friends.
I already had a vision of how I wanted the video to look in my head before starting the script. I wanted to try a different style for this explainer video, one that I don’t do often. I wanted something that would stand out a bit from all the other videos out there and one that would be an asset to my portfolio. Before getting started I had done a number of rough sketches on my iPad days before. My only concern and one Maeve brought up as well was that it might look a bit too childish for something that is being associated with alcohol. Keeping the lines fluid and solid rather than sketchy helped take away from it looking too young but at the same time it was still simple and engaging.
Maeve and I then spent a day or so working on the script trying to make sure the message was easy to follow but also explained clearly what Untappd was all about for those people who haven’t heard of it before. Being very familiar with the service already, it can sometimes be difficult to take a step back and look at it as a new user.
Once the storyboards were done and the voiceover was recorded, I handed the files over to John Filipkowski to knock out the bulk of the animation. Within a week we had an animated video. I then made a few final adjustments and Maeve Price did the audio design work. The day the video was finished was the day it was launched as well. It’s always gratifying to work with startups that are as excited about the video as you are and want the work to be seen as well. [vimeo]http://vimeo.com/26391684[/vimeo] The video currently resides on the homepage of Untappd for everyone to see when they check out the service. This video should prove to be a great asset for the Untappd team as they continue to move forward and push ahead of the competition. Not only will it give users an idea of what the service is but it will also give investors a quick pitch at services and help them to stand out.
From idea to completion this video took just over two weeks and the client was surprised and very happy with the outcome. If you like this video and how it was developed, I can provide you with the same level of creativity and expertise for your startup; don’t hesitate to contact me.