Week 120 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
If you’re having trouble explaining what you do, you might want to think about doing a one to two minute explainer or introduction video. Text and words can only go so far. An animated or live action video with images, good narration and animation can effectively explain your message and reach a wider group of people; which will in-turn bring more unique traffic to your website. Video and animation is a perfect vehicle for mixing images and words in fun and unique way that people will remember. So it’s not surprising that people love watching video online. YouTube is currently the second biggest search engine after Google. Since video has become more and more popular online, Google now ranks sites with higher on search engines. Any smart marketer knows that any way you can get more people to your website and increase conversion rate is a good thing.
Well crafted animated introduction videos are created by some very talented animators. They make sure each video is accessible and has its own style and voice to reach the largest group of people possible. As we are getting ready to start a new year don’t put off what you know is a good idea for your business. Get yourself introduction video made and explain that complicated idea in an entertaining way.
Happy Thanksgiving to all of my family and friends out there! This year has been incredibly exciting and I couldn’t have done it without every one of you. I have so much to be thankful for this year. And chances are if you’re reading this, I’m thankful for you. I’m blessed to have so many people who I see often and those that I’m only able to connect with through the internet. This will be the last thanksgiving Maeve and I spend together before we are husband and wife. I can’t wait for that chapter of my life to begin. Without the help and support of Maeve, LooseKeys would never have got off the ground. It’s an amazing feeling to be doing what you love while being surrounded by the people you care about. For that I am thankful!
Tips For Using Social Media To Help You Get Work: Know Your Audience
Its time for another tip from my continuing series of tips for using Social Media to help you get work. This tip is to know your audience. When you’re using social media you need to ask yourself who are you trying to reach? Is your goal just to get work or is it to interact with your friends. You could certainly start following as many people as possible on Twitter and get several to follow you back. But if you are using social media to find work which I hope you are, you need to make sure you focus your efforts on following those people and industries that are likely to generate new leads for you. Its quality over quantity.
Following the professionals in your niche is much more valuable than following just anybody. Look at staff pages of business websites or places you’d like to work with and seek them out on Twitter or Facebook. If you know your audience you’re able to build good relationships through social media, and one great contact is worth far more than a million random followers. Once you find those quality people, start talking with them. When you’re interested in what they have to say, comment and maybe they’ll find what you have to say interesting as well. Don’t ask them to hire you. Instead just interact and comment on things they post. Don’t forget you’re just one click away from being followed or unfollowed. Like I said in my previous post you need to make time for social media. Spend time talking to people online just like you would at a party or if you’re on a date. Don’t try and close the deal right out of the gate. Don’t look desperate and don’t try to hard sell. You want these people to think of you when they need an extra hand. And if they’ve learned to think of you as a value to their social media timeline then they’re going to think that you might be a value to them offline on a paying project. But building these relationships with social media is a slow game. And if they’ve gotten to know you online, you hope those relationships can turn into work offline.
Week 119 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
Tips For Using Social Media To Help You Get Work: Make Time
Its time for another tip from my continuing series of tips for using social media to help you get work: make time.
Social networking takes time, sounds like common sense to some but many people don’t understand that it takes time to build good relationships. Just because you are building them online with social media tools doesn’t always speed up the process. Now if you’re worried about the time investment needed to utilize social media, consider how much time you might spend at a face-to-face networking event or just grabbing lunch with a new client or potential employer. Setting a goal of just one new contact per day via Twitter or LinkedIn takes much less time and energy.
Now I don’t want it to sound like you should just focus your time on social media networking. You need to make sure you take some of those new contacts and connections offline. That’s one of the main reasons I helped start the Chicago Motion Artist group. We needed a time to step away from the computer and interact face to face. We now meet every other month and it’s something I try and make sure as many people in the motion graphics community can attend. It helps us build better online and offline connections. Just a word of caution you can easily spend just as much time marketing your services as you can practicing your craft, especially when you’re trying to start out and when trying to stand out above all the other noise online. You need to find that right balance for social media, marketing, family and your work. And that comes with practice and time.
After Effects is a professional tool by any measure, but it is designed for a broad user base. So an artist who plans to push it hard will want to tune the application accordingly. Here’s what I do to a default installation of After Effects to prepare it for my special kind of abuse.
“Anyone can quickly become an expert by reading books on a topic. However, experience and expertise are two different things. Experience takes time, but expertise can easily come quickly with research.”—Laura Roeder
Tips For Using Social Media To Help You Get Work: Good Social Media Profile
My first tip is to have a good social media profile. This might seem like common sense to a lot of people but you’d be amazed at the number of profiles I come across that are incomplete. Your social media profile is an important part of your online presence and it shouldn’t be ignored. Make sure you have an image. Just using the default image shows you don’t know what you’re doing or you may look like you could be some sort or spammer. I keep a profile image of myself on my desktop just so when I sign up for a new service I can quickly update my profile with a photo. Next, make sure you have a good description about what you do in the about section. Keep it short and add something personal or fun as well. These sites are supposed to be social after all and it’s nice to show you’re not all business. Maybe even more important then a photo is a link to your website or blog. If you don’t have a website or some sort of online portfolio, that’s an entirely different issue and you should tackle that first before trying to use social media for work. When you’re using social media for work it’s all about getting your work in front of people as easily as possible. If a recruiter or someone who does the hiring doesn’t see an easy way to look at your work then they’re going to move on. The final step for your social media profile is to show some activity. And don’t make that activity just you talking about how awesome you are or the cool stuff you are working on. Talk to people! It will show you aren’t a spammer and that you are an active user.
Week 118 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
“Working your ass off is the fastest way to excel in any endeavor in business or life. Some people have innate strengths that can speed progress, but true experts cultivate their wisdom over time through dedication, real-life experience, and a ton of hard work.”—Marie Forleo
I’ve been enjoying a successful run as a freelance web developer, and for the first time I find myself with too much to do, and projects knocking on the door. My next step is either to hire freelancers or to space out the incoming projects so I’m not living a feast or famine lifestyle. Twice now I’ve told prospective clients that I would love to take on their projects, but won’t be able to start them for at least a month–and twice the clients have moved on. Is there some strategic way to do this? I know a lot of it comes down to how sold the client is on my services (am I worth the wait?)…but I’d also like to have every advantage I can when it comes to this.
What a great problem to have! Any strategy that I suggest is going to be something of a stopgap measure: if you’re already bringing in more work than you can handle and you continue to do everything right, you’ll likely run up against time constraints. That means that you can buy yourself the time necessary to actually bring in sub-contractors if you choose to do that.
The first question that you need to consider is how you frame the wait to your prospective clients. There’s a big difference between ‘I can’t start your site for a month’ and ‘Your website won’t be ready for two months’ (or however long you need in order to complete the work already on your desk, as well as this new project). When a client hears that you can’t even get to him for a month, he starts to have very scary thoughts about how long on top of that you’ll need to finish the work.
It may also be worth making a note of the timeline for new projects that may be submitted. Different freelancers handle posting their availability in different ways, usually based on general marketing. But something as simple as adding that you’re now accepting work for expected completion dates at the end of November (or whatever) can help showcase that you’re in demand, as well as help prospective clients for whom time really is an issue avoid any concerns.
You’re going to lose clients who need work done right away — and there are always some for whom getting even the most run-of-the-mill project done is an emergency. But that’s okay. If you can communicate effectively about when they’ll actually get their final website or project (along with convince them that they’ll get the best quality at that point), most clients will listen.
With winter setting in here in Chicago it’s easy for our moods to turn negative. I know for myself, when the weather outside is cold and gloomy that can be reflected in how I feel about the work I’m doing. It’s a lot harder to get excited about a project when you aren’t in a great mood. I’ve found that an easy way to improve my day quickly with little effort is just to remember to smile. Smiling can trick the body into helping you change your mood. A smiling person brings happiness with them. When someone is smiling they lighten up the room, change the moods of others, and make things happier. When we smile our body is sending the rest of us a message that says, “Life is Good!” Sometimes its just a simple way to just slow down and take a moment to enjoy life. You’d be surprised smiling doesn’t just make you feel better but makes everyone else think differently about you. Smiling people appear more confident, they are more likely to be promoted at the office, and more likely to be approached. Put on a smile at meetings and appointments and people will react to you differently.
So stay away from those winter blues and see how a simple smile and a positive mood has a huge out come on your day.
Week 117 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
It’s easy to stay motivated when you are on the receiving end of a lot of positive feedback. When your boss, your clients, and your coworkers are giving you high fives and telling you what great work you are doing, you can glide from day to day, churning out more and more great work. Unfortunately, most of us are not riding a tidal wave of high-fives through our workday.