Here’s the sad truth, people are pretty lazy. They would rather watch a quick bit-sized video introducing them to your product or service then reading multiple pages explaining what it is and how it works. That’s boring… Heck I should have created a video explaining this blog post rather then writing it down. I’m sure I would have had a few more people watching this then reading it. Because it’s in those few moments when someone first visits your site that you need to hook them. The average time someone spends on most web pages is under 60 seconds. In those 60 seconds, your site needs to grab their attention to sign up or at least want to learn more. If your site doesn’t get their attention they are going to go back to Google and find something else that works for them. Having something upfront that excites the user like a good, well produced video is like having a great elevator pitch ready at a moments notice. Motion graphics artists and video editors have known this for years. They don’t show case hours and hours of the work they have done and make someone watch it. Instead they make a short show reel highlighting what it is they can offer. Just like with a demo video, users are able to watch and get a quick demo of what you’re offering without having to sign up. They get to see it in action and see how people actually use it. If they really like and understand what your offering they are going sign up. They might even tell thier friends about it by sharing it on Facebook or Twitter. This worked great for me when I released Invasion Of The B-Movie Posters. I recored a short and quick demo video of how the app worked and posted it on Vimeo and YouTube. In the first two weeks the video has been played over 2,000 times and has generated a number of sales. The video allowed new users to be exposed to the product without me having to spend time selling them on what it was. But don’t just take my word for it, why not get your own video created and see the added benefits yourself.
With the huge success of the December meetup at Rock Bottom I wanted to take a minute to remind you about the next meetup taking place on February 2nd. This will be the first meetup of 2011 and I hope you can make it out. We will be at Rock Bottom again, it seems like it was a perfect place for everyone to get to and with the weather being questionable it’s nice to be close to public transportation. So come share a craft beer and talk mograph. I’m looking forward to seeing everyone there and hopefully meeting some new people too.
It’s been an exciting week with the launch of Invasion of the B-Movie Posters. I thought I’d share some numbers from the first week of sales. In the first week about 300 copies of the application sold. From the graph you can see most of the sales happened on the Monday after it went live in the app store late Sunday. There was another peak on Friday when it was picked up on a couple blogs including iPhotography.
I didn’t know what sort of response their would be from the release and I certainly didn’t expect to see this many people download it in the first week. So thank you to everyone who is using the application and providing myself and Rob with feedback and features you’d like to see in the next version. It’s a really neat feeling to know people are using something you helped create. I can’t wait to roll out an update with some new goodies.
Week 80 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
It’s said that you are the sum of the five people you spend the most time with. I know I’ve experienced this first hand, especially with the people I work with. They have influenced me and I have influenced them, hopefully for the better. We can’t always pick who we work with but we can choose who we spend our time with. So, why not make sure the people you associate with on a regular basis are interesting, talented and successful, because the chances are you will be too. If they’re not, chances are you won’t be either. So be sure to seek out great minds in the field of your passion. You want to find people who demand excellence of themselves and each other. People who will challenge your mind, stimulate good conversation, and get you thinking in realms you don’t normally think in. This will help you rise to the occasion and do the best work you are possible of doing. It might be hard but I recommend finding people that are more knowledgeable and talented than yourself. Many of us struggle in this area because it can be satisfying to hear praise from people and tend to avoid healthy conflict with people that might actually know more than we do. Exceptional people are not threatened by other strong people; they surround themselves with the best and most talented people they can find. If we don’t ask for advice from those who know more we will never learn from from one another, which is a shame.
Week 79 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
Week 78 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.