Week 73 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
By you knowing what’s happening in your industry it shows that you are interested and involved. You are showing that your heart is in it and it shows this is something you want to do. Having the passion and drive for your industry is what is going help get your foot in the door or your name in front of potential clients. I’ve mentioned before that often people hire others that they like to spend time with. The questions they are sure to ask themselves when meeting someone new is if they were trapped in an elevator would they want to spend time with this person. If you have nothing interesting to share or say then that answer is quickly going to be, NO. But being likable isn’t the only thing that someone looks for when they make a hire.They also want someone that they think will make there company better, stronger, faster and more innovative; someone to help push the team forward.
While I was freelancing I remember being asked two questions from two different people. Both were at the time looking to hire new people for freelance and onto their staff. The first question was about a new plugin that recently came out and if I had used it. The second from a different person was who was my current favorite studio and why? (If you are ever asked this question don’t say the one you are trying to work at.) At the time I didn’t think too much of either one of these questions. I knew the plugin they were talking about and I was able to quickly choose a favorite studio at the time. Without me knowing it these two short answers showed that I knew what was going on in the industry. I wasn’t just some kid who had a Mac and thought it would be fun to do post production. I ended up working with both these people for a number of freelance jobs on and off. So my answer must of interested them.
By not only having knowledge of your particular industry but also bringing your own unique voice and creativity, you can help to take a team to the next level. Be sure to tune into those podcasts, read blogs, watch tutorials and check out a magazine or two.
Week 72 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
We all have a passion for something, for some of us we are working towards it now and some have already gotten there. No matter what your passion is outside of work, you have to remember that doing good work for your current employer should comes first. They are the ones that right now are likely keeping a roof over your head and food on the table. You don’t want to be the one getting fired because you weren’t doing your work. That’s not going to help you in the long run. But once you leave the office for the day it’s your responsibility to find and manage your time to help foster that passion. You have to make this time or it’s never going to work. If you have a job that’s flexible and allows you to focus on your own personal work when their work is finished consider yourself lucky. I’m one of those lucky people who work for an amazing company that knows it’s important to nurture employees personal passions. Something I have made sure to remind myself sometimes and you should too; they should come first, don’t short change them by spending their time doing your passion. It’s just like your mom told you growing up, you can’t go out and play until your homework is finished.
I had the opportunity to work on a few campaign ads during the latest election season. Unfortunately I was never able to finish this spot. The client ended up going in another direction.
As you can tell this spot wasn’t the final. There was some work on the lighting and the dynamics that still needed work. Maybe for another ad next time they will re-visit the concept and I can finish it up.
We’ve all run into that someone who is constantly trying to sell their product or service every time you see them out. Trying to talk up everyone in the room for at least 30 seconds, giving you the quick pitch on why you need what they are offering. I understand having a passion for what you do and wanting others to hear about it but if you are always working this way, it can be an annoyance to others. Personally I’d much rather have an actually conversation with this person with real back-and-forth. If I’m thinking about using a new service or product I’m much more likely to use the service from the person I spent two hours having beers with, or that I talked about the latest places to have a meal with. As I’ve said before you need to make friends not contacts. I’m turned off by the hard sell and I know most people are too. It’s not a race, the first one to talk to everyone doesn’t win something. You shouldn’t judge the success of your night by if you sold something that night or have a new deal in place. Just meet who you’re gonna meet, make that interaction truly meaningful, and the rest should fall into place.
Week 71 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
If you haven’t noticed I’m currently working on redesigning my site and moving everything into wordpress. I looked at a ton of websites over the last few months looking for inspiration to finally redo my site. Which was starting to look clumsy and outdated. Having an effective portfolio site is one of the most valuable assets a designer can have and I wanted to make sure that in whatever way I choose to I redesign my site, that it showcased what I do. I also knew I needed to move the entire portfolio and blog over to wordpress, originally just the blog was using wordpress and I was manually updating the portfolio. This was becoming rather time consuming. After noticing pretty much everyone is using some sort of CMS for there sites, I figured having a “blog” looking portfolio wasn’t necessarily a bad thing. I also made the decision to remove the web design tab from the main navigation, I only create maybe one new website a year and it’s usually to help out a friend or colleague. I haven’t actively kept up with the medium and I’m not actively perusing work in this medium. I’d much rather focus on design and my motion graphic work.
Having the entire site in wordpress is going to make finding previous work and blog posts much easier, something that wasn’t possible in the previous version. Please bare with me as I’m moving and tweaking things around on the site.
Need your help to win! The Headlights music video Love Song for Buddy has been nominated for the 2010 Best of the Midwest Awards. The video was directed and illustrated by Scott Marvel and animated by myself and the rest of the talented Daily Planet ltd. team. I’d appreciate it if you’d take a moment and cast a vote for it.
We have been told for years that online video watching has been on the rise but I think we finally have some data to back this up. Ryan Lawler from NewTeeVee did some digging and discovered that more than 500,000 people have dropped cable in the third quarter. Usually when this happens those people are just switching to another service like satellite. But this time they didn’t sign up with another provider and instead cut the cord all together. The company executives are trying to point to a weak economy and the poor housing market as a reason, which is likely but if this was really the case these numbers would of been much higher last year. Saving money is great but I think most of these cord cutters are moving their viewing habits to online. This is an incredibly important trend that will benefit those who create online content like myself as well as those who create commercials / advertisements online.
For years when someone would approach me asking me to create a video or commercial for the internet the budget was always half of what it would of been for the same product if it was on television. They would say something like oh and this is for the internet, like it was some sort of code for “we don’t have any money.” Any creative knows that you are not going to be putting in less work just because the video or advertisement is online. The process is the same and you are using the same tools. You may create a smaller format size then the traditional media options. But many know to always work at the larger frame size because there is a good chance the client or agency is going to come back and ask for it in the larger format.
I’m hoping as more and more eyeballs move away from traditional broadcast formats and go online or to their mobile devices that the budget will go with them too. The rewards of a successful new media campaign can bring in more money and engage more users than any television commercial or print advertisement. New media campaigns can be more focused and can provide instant data on the rate of success, it’s ridiculous to think that a business wouldn’t want this over the tired traditional media outlets.
Week 70 of Type Tuesday. Each week I’m sharing five free fonts that I’ve come across for you to use and enjoy. I hope you like what I have picked out this time. Be sure to comeback next week for another great set.
Last week I took a couple days off from Daily Planet Productions ltd. Not for a vacation, or for anything particular and not because I hate what I do and needed to get away. No, I took that time off because I love what I do; having the opportunity to be creative and inspire others is amazing. But as a result of this constant creative need I began to feel my work becoming stagnant. I found myself constantly pulling from my same bag of tricks. At first I just chalked it up to that just being my style and I should embrace it. But the more I thought about it, I came to the conclusion it was because I’m not giving myself time to experiment and try different things. I wanted and needed a day or two just to switch up what I do and step back from the projects I’m working on. Allowing myself to look at them with a different eye.
With the way I have been working there was just no way I was going to be able to take a minute off unless I planned for it and scheduled it into my life. Once one job is done, I’m always moving on to the next thing. Since I always have something I’m working on, whether it’s at Daily Planet Productions ltd., a freelance job or just some idea I have in the works I needed to just take a step back before I burned myself out. I had to make this time and you should too.
I know it can be incredibly hard to take a moment and step back from what you are working on and just think about it in another way. Looking at it from a fresh point of view or with a new mindset. I understand not everyone is as lucky as I am and can take a day off. If you can, I highly recommend it but if you can’t, a simple solution can be to just mix up the day a little. Changing the route you take home, getting coffee from a different place, taking a short walk around your neighborhood, or even taking the laptop or sketch book and working in a new location. Making this time to just allow yourself to clear your mind and re-focus can have a huge impact on your work. I know I found myself being inspired with new ideas that I wouldn’t of come across if I had just kept working without shaking things up a little bit.
Beer, Business & History is what “Beer School: Bottling Success at the Brooklyn Brewery" is all about and I love all three of these topics so its no surprise that I enjoyed this book. I’d recommend this book to anyone who ever wanted to start their own business that was beer related. But you don’t need to be starting a business to get something out of "Beer School”. It’s an excellent book, for the sake of entertainment alone. I didn’t know much about the history of the Brooklyn Brewery, just some of the things that have been newsworthy over the last couple of years. So it was great to learn about Steve Hindy and Tom Potter’s 20 year adventure. The book contains revealing stories of their run in with the mob, their success of getting designer Milton Glaser to work with them, their work ethic as well as stories of plenty of fun. Showing what went right and what went wrong at the Brooklyn Brewery and that the two of them had a true passion that is necessary to make the “American Dream” a reality. What’s really interesting about the book is the arrangement. Steve Hindy and Tom Potter both wrote different parts of the book and told their own story. Rather then making it one story about the Brooklyn Brewery, the two of them each told their own parts with their own voice. The chapters are given names that start with either “Steve Tells…” or “Tom Tells…”. Where Steve has written a chapter, we get Tom’s viewpoint with “Tom Weighs In,” and vice-versa. The two of them could of easily wrote one book or even both released separate books. But what makes this book and Brooklyn Brewery so great is how close they work together and how strong their relationship is. Learn from Steve and Tom’s experiences, they have decades of knowledge that just shouldn’t be passed up. With a combined 40 years of experience in the book I can almost guarantee you are going to find some valuable lessons. If this book isn’t enough business and beer for you, I also highly recommend Sam Calagione’s Brewing Up A Business, check out my review from March if you wanted to learn more about that book.
Since I’m going to be on a plane next weekend I figured I get a new audio book. But I kind of went crazy on Audible today and downloaded three new books.
Gary Vaynerchuk’s Crush It!
Never Eat Alone
The Referral Engine
I’m not sure why I didn’t pick up Crush It! when it was released earlier this year but figured it was about time I check it out. I’ll probably start with that one, it’s just under four hours and should be an easy way to pass the time on the first flight.
I’ve been trying to become more aware of where my time goes. I’ve tried a number of time tracking apps but the biggest issue for me with most of these tools is you have to manually start and stop them for each task. Recently I came across a great time management tool that runs in the background called RescueTime. It tracks everything that is happening on the computer in the background. RescueTime also knows when I walk away from my computer and automatically detects that I’ve left – and stops tracking. With other tools I find myself leaving them running on the computer when I walk away and that time away gets logged with that task. But with RescueTime when I sit back down, I can tell it what I was doing… if it’s a task to track, then it starts tracking again.
RescueTime tracks everything in the background including web browsing, chatting, designing, programing… whatever you’re doing. All you have to do is go in on your user Dashboard and tag the programs with the type of activity that you do with the reported programs. You tag them productive or unproductive takes. After that you’re done, RescueTime associates that program with that activity and starts tracking. Sure it doesn’t know what project you are working on which might be the reason you need a time tracking app that manually starts and stops. But for me, most of my work is a flat rate so I was looking for something that would just give me a total assessment. Since I started using the program I’m a bit more conscious of where my time is being spent and I now know which websites drain my time. I discovered a few patterns in my own behavior and used that to eliminate or limit those unproductive activities. Just like with my to do list, I may make these stats and reports public. Nothing like some public shame & embarrassment to get me to be more productive with my time.
If you feel you’re wasting time online, then check out RescueTime. Its a free, easy to use time management system that you can install on multiple computers.